2025 PINNACLE AWARDS WINNERS

The Pinnacle Awards today announced the winners of its 2025 Marketing & Communications Awards, celebrating the most innovative campaigns, brands, and professionals driving measurable impact across industries.

From AI-powered innovations to purpose-driven campaigns, the Pinnacle Awards spotlight the creative and strategic work shaping the future of marketing, public relations, communications, and social media.

📈 Marketing

• AI-Powered Marketing Innovation — For trailblazing use of AI in marketing strategies
  Platinum:   8x8, Inc.
  Diamond:  Birdeye

• Best Integrated Marketing Campaign — Recognizes outstanding multi-channel campaign execution
  Platinum:   ZEISS SMILE & SMILE pro - 10 Million Eyes Treated Worldwide
  Diamond:  Indiana Donor Network
  Emerald:   iConectiv

• Brand Launch of the Year — Celebrates the most impactful new brand or product launch
  Platinum:   Globalstar Two-Way Satellite IoT Commercial Launch Campaign
  Diamond:  Blink™ NutriTears®
  Emerald:   MANTECH

• Content Marketing Excellence — For brands driving engagement through original content
  Platinum:   Accuray Exchange (AEx®) Community
  Diamond:  Hashgraph

• Experiential Marketing Campaign — For immersive, in-person or hybrid brand experiences
  Platinum:   Medialife.AI
  Diamond:  Raise Conference
  Emerald:  Apex Legends Global Series Year 4 Championship

• Purpose-Driven Marketing — Highlights campaigns promoting social or environmental impact
  Platinum:   Hyundai Motor America
  Diamond:  The Dairy Alliance -- Milk's Got Game™
  Emerald:   Publitek

• Video Marketing Achievement — Rewards innovative and effective video content
  Platinum:    United Way

📢 Public Relations

• Healthcare PR Campaign — Recognizes excellence in healthcare-focused PR
  Platinum:  CORE PR - Coya Therapeutics PR Campaign

• Media Relations Excellence — For standout press outreach and journalist engagement
  Platinum:   CJ Melendez

• Nonprofit PR Program — Celebrates PR success for nonprofits or social causes
  Platinum:   Hebrew SeniorLife

• PR Campaign of the Year — Recognizes top-tier earned media campaigns      
  Platinum:   Nightdive Studios - The Thing: Remastered
  Diamond:  Amentum

• Public Affairs & Advocacy — For shaping public opinion or policy
  Platinum:  Hedera Council

• Technology PR Campaign — For campaigns promoting tech brands or solutions
  Platinum:    CORE PR - Richtech Robotics PR Campaign
  Diamond:  Publitek 

• Thought Leadership Program — Rewards effective positioning of executives as industry leaders
  Platinum:  Toshiba Global Commerce Solutions

📲 Social Media

• Best Use of LinkedIn — Recognizes B2B success on LinkedIn
  Platinum:  Hedera and Hashgraph

• Best Use of TikTok — Rewards brands leveraging TikTok creatively
  Platinum:   Flagler College

• Community Engagement Award — Honors brands building loyal online communities
  Platinum:  Hedera

• Social Media Campaign of the Year — For creative, high-impact social campaigns
  Platinum:   NeoSol Marketing

• Social Media Video Content — Rewards innovative video-first social strategies
  Platinum:   Flagler College

🗣️ Communications

• Best Corporate Communications — Honors excellence in internal or external communications
  Platinum:   BrightSpring Health Services – REACH
  Diamond:  AM Best (Video & Marketing Teams)

• Employee Communications Strategy — For fostering engagement and transparency internally
  Platinum:    Amentum

• Executive Communications Program — For standout thought leadership and executive profiling
  Platinum:  Eric Piscini, CEO at Hashgraph